Press Herald
Maine saw 7.7 million visitors in summer 2024 — more than five times the state’s population — staying an average of 4.6 nights.
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Summer tourists contributed over half of the $9.2 billion total tourist spending in 2024, with $4.5 billion on food/lodging and $2.9 billion on shopping/entertainment.
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Only 5–7% of tourists came from Canada in 2024, and initial data collected so far this years shows a decline possibly influenced by political rhetoric and border trends.
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Business owners and towns rely heavily on tourist dollars, especially in places like Ogunquit, where parking alone brings in $3 million.