What's changing at LL Bean

WGME -  Some of the following features will be inside the re-booted [LLBean] flagship:

  • Building a new first floor entrance and grand staircase.
  • Re-envisioning the iconic trout pond with multiple tiers, more viewpoints, and enhanced accessibility for better fish watching.
  • Overhauling the stream tank with twice as much swimming space for schools of fish and two viewing bubbles to accommodate fish fans of all ages.
  • Launching an in-store eatery featuring a menu full of favorites in a bright, airy space with seating for everyone.
  • Creating an all-new Custom Shop with expanded monogramming and engraving personalization options.
  • Expanding Discovery Park to bring more green space to campus and enhance their outdoor programming.

Renovations to the flagship store began in 2023. The store is expected to open to customers in the fall of 2026.